Advertising Essay Example | Topics and Well Written Essays - 500 words - 3

Advertising - Essay Example Advertising has changed over time, and advertising of the  present  time is not as the same what advertising used to be sixty years ago. In this paper, I will look at how the techniques used in advertising have changed over the years while some aspects still maintain the  appeal, as well as analyze how advertising works. The  gradual  technological advancement over the years has bought with it  modern  forms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the attention of potential customers. According to  Fowles  (2011), advertisers usually  target  the  psychological  needs of consumers through their use of graphics and texts based on the emotional point of view. Advertisers take advantage of the fact that people have deep-lying desires and that individuals  privately  yearn for certain things to  present  their propositions in the most  appealing  ways. They do this by creating images in the minds of consumers about how  good  they will  feel  when they finally  satisfy  their  longing (Fowles, 2011). An advertisement contains a  combination  of both texts and graphics but in some cases, only texts or graphics. When there is the use of textual components in advertisement, one has to make sure that the words used  bring  out the message in the best way possible. Bovà ©e et al. (2009) suggest that the services of a copywriter, as unknown to many, are  extremely  crucial in the success of an advertisement. Copywriters know how to play around with words that capture the attention of  possible  buyers and promote the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intended  message  is clear to all. Coming up with an effective

Debate .. Football industry Assignment Example | Topics and Well Written Essays - 2000 words

Debate .. Football industry - Assignment Example Therefore, the paper will seek to emphasize what the football industry is worth and the factors that have made to be considered as getting out of control. It will also look at some of the measures that have been put in place to reduce hooliganism in the football industry. According to Batile et al (2014), the football industry is a profitable global sport that attracts revenue amounting to an excess of 5.4 billion Euros every year. Match day, commercial and broadcasting revenues are the major sources of income that most football clubs use to collect revenues on a day to day basis. Match day revenues are derived mainly from gate receipts paid by fans and spectators, memberships and season tickets. On the other hand, broadcasting revenues accrue from international and domestic competitions such as UEFA while commercial revenues are mostly gotten from merchandising and sponsorships. This means that in the process of determining profitable clubs, all these sources of revenue are accounted for. Based on these revenue models, Real Madrid has been rated the most profitable club in the world today for the ninth consecutive time (Mughal, 2014). It has total revenue of 518.9 million Euros, with match day collections of 119, commercial 183.3 while commercial ha ving revenues totaling to 211.6 million Euros. Moreover, by analyzing the revenue generated by other top clubs in the football industry such as FC Barcelona, Manchester United, Bayern Munich and arsenal, a clear picture of what the football industry is worth can be ascertained. FC Barcelona comes in second with total revenue amounting to 413.6 million sterling pounds. Broadcasting revenues accrued from domestic and international competitions were valued at 188.2 million Euros while commercial income totals to 176.8 million Euros (Mughal, 2014). Manchester United is